Hearing aid pricing seems like a bunch of random numbers. For most other products the price is proportional to their cost. But there are other factors in this product category. There are the “Big Six” makers who claim the most features and highest quality. They are usually sold by highly-educated and experienced audiologists, who also offer a bunch of related services such as measuring the customers’ needs, customizing the hearing aids (e.g., making custom-fit earpieces), and cleaning earwax from ears and the hearing aids).